FanVant

The missing layer

The live events industry has more fan data than ever.

None of it knows who you came with, what you want right now, or what would move you.

And no platform can act on that insight in real time, at the moment it matters, before you have already moved on.

The industry calls what they do "fan engagement." Push notifications. Loyalty points. Sponsored polls. That is not engagement. It is interruption with a rebrand — and fans stopped believing in it a long time ago.

Until now.

The data problem

Ticket scans, credit card transactions, and social media profiles tell you what happened. None of them tell you what a fan wanted in the moment, who they were with, or what would have changed their behavior. That signal cannot be purchased or inferred. It can only be earned.

The trust problem

Fans have spent years learning that engagement means exploitation. They don't download event apps. They don't opt in. They don't share. The industry then blames adoption rates rather than the product decisions that created them. FanVant starts from the opposite premise.

The activation problem

Even the best behavioral models are worthless without a real-time channel to the fan at the moment of intention. FanVant generates the data and holds the channel. That is the combination that closes the loop between insight and action at a live event.

Our philosophy

Utility earns trust. Trust earns context. Context earns the moment.

The live events industry has spent decades trying to reach fans. FanVant is the first platform built to earn the right to be reached back.

That begins with genuine utility — solving problems fans are actually facing, at the moment they face them, with nothing asked in return. Not as a policy gesture. Because it's the only architecture that works. Fans who have spent years learning that engagement means exploitation will not opt in, share data, or trust a platform that asks before it delivers. So FanVant delivers first.

What accumulates from that exchange isn't just data. It's context. Who you came with today. What you're searching for right now. How you move through a venue when you're with your kids versus when you're entertaining a client. That layer — real-time, compositional, event-aware — is the dimension that changes what activation can be. Not a banner ad served to a demographic. An answer delivered at the moment you're already asking.

Why this produces something the industry hasn't had

Engineering for trust, not just for features

TeamConnect required solving dynamic AR tracking of moving targets in dense crowds, on consumer hardware, battery-sensitive, geo-fenced, with consent built in. Problems solved from scratch because no existing solution was good enough. Functional trust isn't given. It's earned, problem by problem.

Context changes the meaning of everything else

The same person is a different fan depending on who they walked in with today. Same stadium, same demographic profile — completely different needs, pace, and receptivity. FanVant knows the composition of your group in real time. No other platform has this signal.

The moment of intention

When a fan searches for the nearest craft beer vendor, that is a live declaration of intent — the physical-world equivalent of a search query. Not an inferred preference. Not a retargeted behavior from last week. That signal doesn't exist anywhere else.

The loop that compounds

Each event, the system knows more — not more demographic inference, but more about what this specific person does, in context, at live events. Every activation that lands well earns the trust that makes the next one land better. The sponsor isn't buying an impression. They're buying the output of a system that already knew this fan was looking.

"Every product decision starts with one question: does this make the experience meaningfully better for everyone — especially the fan, who has never had a seat at the table?"

The principle that governs every product decision we make.

Where we start

Three hospitality problems every fan faces.

Three questions FanVant was built to answer first.

Built exclusively for the on-premises moment — the 3 to 6 hours when a fan is physically present and the industry has historically gone quiet. Not pre-event. Not post-event. Now.

FanVant begins with hospitality because that is where trust is earned. These three capabilities answer the questions fans are already asking the moment they arrive. They are the entry point, not the ceiling. The platform is designed to absorb new problems and adapt to each deployment context as the relationship deepens.

TeamConnect: AR companion tracking at a live golf event

TeamConnect: live field test

Way-Telling

"Where do I go?"

AR-powered and 2D wayfinding that shows spectators exactly where to go, what is nearby, and what is happening. Layered into an existing event app as an SDK, not a replacement. Every wayfinding interaction is also a real-world search signal: what a fan looked for, what caught their attention, and what motivated them to move.

TeamConnect

"Where are my people?"

Real-time spatial AR tracking of moving companions across large venues. Not a lagging dot on a flat map, but spatial AR that locates the people you came with and updates as they move. Companion context created voluntarily, not inferred from behavior or transaction data. This is the social graph that changes every other behavioral signal.

Live Streaming

"What's happening over there?"

Geo-fenced content capture with full rights retention. Fans create. Partners own the library. User-generated content becomes a monetizable asset with a clear, blockchain-encoded chain of ownership. The moment fans don't have to miss.

Where value converges

FanVant works because all three parties benefit.
The intersection is the product.

Spectators

Real hospitality at the moment it matters. Orientation, connection, and discovery without surveillance. A live event experience that actually works for them.

Event Producers

Consented behavioral intelligence generated through genuine fan utility. Real-time crowd insight, activation measurement, and a data asset that compounds across every event.

Sponsors and Partners

Verified physical activation at the moment of fan intention. Not impressions. Not clicks. A receipt showing that a real person moved because of what FanVant showed them.

Field validation

Tested across 10+ live events spanning professional golf, road racing, baseball, and large-scale conference environments, under real-world network conditions without venue infrastructure support.

"Integrating FanVant's AR wayfinding features into our mobile app for the 2027 season establishes new standards for user engagement and ease of navigation. This paves the way for continuous improvement, enabling us to introduce new FanVant features annually and ensuring our events remain at the forefront of technological innovation and hospitality excellence."

Matt Singer, Head of Content

New York Road Runners

NYRR is one of the world's premier running organizations, producing the TCS New York City Marathon and over 50 events annually across the five boroughs. FanVant is scheduled to integrate into the NYRR app for the 2027 season. Throughout 2026, both teams are actively engaged in monitoring the TCS build and providing API/SDK integration input, laying the groundwork for a multi-year deployment.

Built to make every
spectator feel welcome
and respected.

Utility earns trust. Trust earns context. Context earns the moment.

Three hospitality problems every fan faces.

Three questions FanVant was built to answer first.

FanVant works because all three parties benefit.
The intersection is the product.

We don't measure where fans went. We measure where FanVant sent them.

Tested across 10+ live events spanning professional golf, road racing, baseball, and large-scale conference environments, under real-world network conditions without venue infrastructure support.

FanVant is currently in
active pilot development.

Built to make everyspectator feel welcomeand respected.

Utility earns trust. Trust earns context. Context earns the moment.

Three hospitality problems every fan faces.

Three questions FanVant was built to answer first.

FanVant works because all three parties benefit.The intersection is the product.

We don't measure where fans went. We measure where FanVant sent them.

Tested across 10+ live events spanning professional golf, road racing, baseball, and large-scale conference environments, under real-world network conditions without venue infrastructure support.

FanVant is currently inactive pilot development.

Built to make every
spectator feel welcome
and respected.

FanVant works because all three parties benefit.
The intersection is the product.

FanVant is currently in
active pilot development.